Privacy (GDPR)
Privacy notice.
Last updated 8 September 2026 · Applies to thefrontoffice.ie and every page under it.
The plain version first: we collect what we need to answer you, interview you and build your Front Desk. We don't sell it, we don't ring you, and you can ask us what we hold and have it deleted by emailing one address.
1. Who we are
The Front Office is the trading name of [to be confirmed], [to be confirmed], Ireland. We are the data controller for the personal data described here. The person responsible is Enda O'Shea. There is no separate data protection officer; questions go to the same address as everything else: endaosheainfo@gmail.com.
We are an email-only business. We don't take or make phone calls, and nothing we build makes calls or sends texts.
2. What we collect, and why
A table, the short version:
When you
Apply for an interview
We collect
Your name, business name, email address, county, trade, and your current website address if you give it
So that we can
Check whether your county is open for your trade, and arrange the interview
When you
Book an interview slot
We collect
Your name, email address and the slot you chose
So that we can
Hold the slot, send the invite and any reminder, and let you reschedule or cancel
When you
Buy a Front Desk or Hands-Free Content
We collect
Your name, business details, email address, and the payment record. Card details go to our payment processor and never reach us.
So that we can
Take payment, issue your receipt, hold your county, and start your build
When you
Use the chat assistant
We collect
What you type into it, and the answers it gives
So that we can
Answer your question, and hand anything it can't answer to Enda by email
When you
Email us
We collect
Your email address and whatever you write
So that we can
Reply
When you
Visit the site
We collect
Standard technical data — your IP address, browser, device type, the pages you viewed — and, if you accept them, the cookies in section 9
So that we can
Keep the site working and see how it's used
We never ask for your phone number, and we don't collect any special-category data. If you type something sensitive into a form or the assistant, we'll delete it on request.
3. Our lawful basis
- Performing a contract, or taking steps before one — handling your application, the interview, your purchase and your build.
- Legitimate interests — running and securing the site, keeping records of what we've built and for whom, and replying to enquiries. We've weighed these against your interests and don't think they override yours.
- Legal obligation — keeping the financial records Irish law requires.
- Consent — non-essential cookies (section 9). You can withdraw it at any time through the cookie banner.
We don't send marketing emails to people who haven't asked for them, and we don't use automated decision-making that has a legal or similarly significant effect on you.
4. The AI assistant
The chat assistant on this site is an AI. It says so in its first message, and it will tell you again if you ask. It answers a set list of questions about The Front Office and pushes towards a booking; anything outside that list it does not guess at — it stops and passes your message to Enda by email.
Your messages to it are processed by the platform that runs it (section 5) in order to generate a reply, and are stored with your conversation so Enda can follow up. Don't put card details or anything you'd consider sensitive into the chat.
6. Where it's stored
Some of the providers above store data outside the European Economic Area, including in the United States. Where that happens, the transfer is covered by the European Commission's Standard Contractual Clauses or an adequacy decision, and we take reasonable steps to make sure your data gets the same protection it would in Ireland. Ask us and we'll tell you which safeguard applies to which provider.
7. How long we keep it
- Applications and interview bookings that don't go ahead — 24 months from your last contact with us, so we can honour the waiting list, then deleted.
- Partner records (people who buy a Front Desk) — for as long as you're a partner, plus six years, because Irish tax law requires us to keep financial records for that long.
- Chat transcripts and emails — as above, attached to your record; deleted with it.
- Technical logs — no longer than 12 months.
If you ask us to delete your data sooner, we will, unless a law requires us to keep it.
8. Your rights
Under the GDPR you can ask us to:
- Tell you what we hold about you and give you a copy (access).
- Correct it if it's wrong (rectification).
- Delete it (erasure), or stop using it while we sort out a dispute (restriction).
- Give it to you in a usable format to take elsewhere (portability).
- Stop processing it where we rely on legitimate interests (objection), and withdraw consent where we rely on that.
Email endaosheainfo@gmail.com. We'll reply within a month, for free. If we need to confirm it's you, we'll ask for something reasonable.
10. Contact and complaints
Anything about your data: endaosheainfo@gmail.com — email only, always. You're emailing the person who runs the business, not a queue.
If you're not happy with how we've handled it, you have the right to complain to the Data Protection Commission, 6 Pembroke Row, Dublin 2, D02 X963. We'd ask you to give us the chance to put it right first.
We'll update this notice when the way we handle data changes. The date at the top tells you when that last happened.